Sell Value, Not Services – Back Office Shared Services Tips for Keeping Your Prices Up

Sell Value, Not Services – Back Office Shared Services Tips for Keeping Your Prices Up Making sure you have highly noticeable Unique Selling Points (USPs) is a effective marketing tool. But we here at Back Office Shared Services would like to remind you that, aside from attracting customers away from your competition, USPs serve another important function – if you don’t offer your clients unique values then the only thing different about your firm from anyone else’s is your price. If your price is your only difference, then it’s the only thing that your clients are going to want to discuss when you present your firm’s proposal. 1. Educate Your Clients If you don’t want to be the bottom-of-the-barrel firm that keeps giving up its price points then you need to educate your clients as to what it is your firm will do for them. Back Office Shared Services wants to remind you that what you are is not just a menu of services. What you are instead is your USP. So for example, yo
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